Bankruptcy As A Strategy – GM’s Views
Saturday, April 4th, 2009 by justinsmithDETROIT, April 2 — The top officials of General Motors have been reeling under discomfort for months even on the mention of the word “bankruptcy.” The very idea of bankruptcy would scare off clients, they said, and wreak havoc on car sales.
But it grew obvious on March 27 that the American business icon would not be left with much of a choice.
Steven Rattner, who is the Chief of auto task force of President Obama, directed the leaders of the company to give this approach a serious thought.
The company’s new CE, Fritz Henderson, declared in an interview on Thursday that they essentially indicated that as per them bankruptcy is the most appropriate strategy.
In Washington, attending same meeting, Rattner refuted GM’s commercial strategy, called for the reconstitution of the company’s board and instantly ousted chief executive Rick Wagoner. He was replaced with Henderson. But in the midst of the entire episode, the idea of GM filing a bankruptcy apparently stood out for Henderson.
Now, the company is required to either build up a new business plan in a span of 60 days or lose more of government support along with several other challenges it is yet to face. Henderson is reported devoting a major segment of his time in comforting the company’s associates and the masses that while bankruptcy is just a distant possibility, he is working to make certain that the corporation would come out stronger.
While sharing his concern with the countless number of people that hold the corporate’s stake, comprising its worldwide composite of suppliers, dealers and others, Henderson discloses that President Obama has expressed his intention to help the industry several times.
Henderson expressed his gratitude while sharing the fact with the stakeholders of GM saying that they were thankful President Obama’s support. Obama has given a clear indication that the corporate would be viable and that it would go through this phase and that his government would support GM in passing through it.
The Obama government has given definite assurance to take steps that would enable the company to sail across bankruptcy.
Source: http://www.washingtonpost.com/ wp-dyn/content/article/2009/04/02/AR2009040203703.html